Creativing :: Angry Birds goes to the Super Bowl, content farming’s future, and Facebook’s most successful ads

The latest in new media marketing strategies and tactics from Creativing.com:

“Angry Birds” To Star in Super Bowl Ad

Not sure which is more remarkable. That a 99 cent social game for mobile phones is running a Super Bowl spot, or that said game is being turned into a movie. Seeing them embedding game play components into the commercial is cool — brings alternative tactics like that to the forefront given the global impact of the spot — even though that trick has been done before.

Facebook Introduces a Credibility Score With New Social Commenting Plugin

This is great news for brands hoping to attract quality engagement on their site and Facebook Pages. Anyone involved in monitoring Facebook Pages comments for brands has dealt with trolls. This tool is helping identify them, exposing their behavior to members of the community. This should also be functional on a brand’s site pages, and overall should lift the caliber of discussions on their Facebook-networked properties.

The Rise And Fall Of Content Farms

This article is a great read on why brands looking to create distinction should avoid the mass-generated content-farm approach. The bottom line is, Google has an entire building packed with PhDs presently trying to prevent this model from succeeding, because it’s not adding value to the search results driving their business . That may change, but it will likely mean changes to the current content farming business. The article’s comments are full of contrarian views, and I’m curious if it’s from some of those 380,000 writers at content farm Associated Content?

Apple, Campbell’s Say iAds Twice as Effective as TV – Advertising Age – Digital

Is anyone even remotely surprised by this? A new ad unit with unprecedented intrusiveness on a media device users are enamored with. Sounds a lot like the Internet and banner ads in, say, 1995. What this really supports is that companies should approach new media more aggressively overall.

Sequoia-Backed Hearsay Launches Social Media Platform For Corporations With Local Branches

A way for brands to manage social media across franchises makes a lot of sense. I’d guess this service takes off big.

Artist Heat Map Makes Music Discovery Visual

I’m a fan of Rhapsody, and one of my favorite features of the site is the module on an artists page where they show related artists who came before, during or after the artist your viewing. It gives a nice sense of relationship and lineage to the world of music. Hitlantic has essentially taken that and made it visual. It’s a little rough right now, but they’re still pre-VC funding (another example of how small creative groups are developing big ideas).

Coca-Cola Reveals 15 Finalists in Branded Mobile App Contest

This is an interesting idea, and I applaud Coca-Cola for taking the forward steps they have in the area of UGC. Now that UGC is moving past ads and into apps, though, I feel it’s taking on much bigger territory, and in addition to hiring an agency to develop your creative or running a contest, there’s a third option. Monitor what’s going on, and buy or coop it. Commercials are very limited in scope, and there certainly aren’t nearly as many people creating them as apps. Much of that is because there’s limited monetary up side to creating a commercial, unless you’re pursuing a career directing or producing them. But apps live in a much larger arena. Instead of throwing a UGC contest, which most people will tell you takes a lot of admin, why not monitor what’s going on and then work a deal with the developer, possibly even taking over the app for a reasonable buyout? With over 300,000 apps in the Apple store, there’s no shortage of talent to pull from.